Crafting Character Moments to Find the Story

So it’s a month into 2017 and everyone who had a resolution either is on the journey or left it behind as happens with a lot of us. I’ve been hitting the story wall for ages, fearful of really getting down to work and getting the story started.

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8 Sites, a Twitter Chat and an Article for your SEO in 2017

So all you need to do is Google SEO resources and you could drown in the amount of content you will find about SEO. For a lot of small and medium size businesses it is already too much.

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Don’t Look Back, Look Ahead and Knock Some Heads

So 2016 is almost in the books, we’ve had Britain decide to leave the European Union and Donald Trump was elected as President of the Universe States. We live in interesting times. At least Trump gives all those late night hosts happy and enough material for years to come. I am still in Auckland but …

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Effective Link Building Strategies to use in 2017 (for the Digital Squad)

*This post was originally written for The Digital Squad based on an earlier post I wrote a few weeks back.* Without efficient off-page optimization, on-page optimization has little impact. Ensuring link building is vital to the success of any business. Some tactics to employ in order to accumulate backlinks are discussed below. The key to success …

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Google Releases the Trusted Contacts App on Android

Google has released a new app called Trusted Contacts which is its personal safety app for Android. The app is more meant to be used in emergency situations.

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HTTPS or BUST (Come everyone let’s get on the Encryption Bandwagon)

Your online world starts with http aka hypertext transfer protocol. It is the base protocol that the Internet is built on. With HTTPS being encrypted within either transport layer security or secure sockets layer.

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Thoughts on the Path Ahead

Here I am sitting in an office at 4am cause I have no place to go. In some ways I am as pathetic as they get and in other ways I am so lucky to be able to come and go with such ease without worry and responsibility.

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A look at NZ Small Businesses in the eyes of Social and Search

New Zealand has a lot of small businesses. According to the 2016 Small Business Factsheet in 2013 small businesses with 0-19 employees were responsible for 26% of New Zealand’s GDP. They fuel a lot of growth and employ a huge number of Kiwis and the hard part about the sheer number of SMBs is that …

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Linkedin Profile Photo Professional YAY or NAY

So I writing about branding yesterday, doing content for the Digital Squad and I remembered doing my CV and I put an image in it. I use the CV for everything and I wanted to use a recent picture but since I’ve been traveling for the last few years I didn’t have any that were of me in work clothes. All my photos were of me training or just doing travel things like wandering around.

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Thoughts on Branding

What a brand is matter how big or small is what it you are there to do, what do you stand for and what drives you to do it. Living to these ideals in all aspects of your business because its who you are will make your customers go to you. Authenticity is hard to fake because it comes across in subtle ways as much as the obvious ones and it’s what makes your brand feel real.

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