Here is what Radian6 has to say about the social web. How it has changed the way brands communicate and interact with the people. What do you think, is it saying anything different or is this something you have seen a hundred times before.
Social media is changing business, fundamentally. Everything from communication to personal interactions and the very culture of organizations is shifting as a result, making social media potentially the biggest change in business communication since the introduction of mass media. Radian6’s CEO Marcel Lebrun riffs on the new notions of how the medium and the message are working together more powerfully than ever before.
via Radian6 website
Radian6 is one of the leaders in the social media measurement and analysis to give brands the tools and insight they need to tap into the conversations happening about their brand.