Bonus Round Grades #Nintendo

Here is a bit on the gaming landscape as it stands this year. The Bonus Round always has great commentators and this is no different. My first gaming console was the NES way back when and I grew up with it so Nintendo has always been one of those companies where the level of nostalgia is high. With Apple making quick gains in the gaming space as a platform if not a developer and the erosion of the uniqueness of the Wii due to Xbox360′s Kinect and Sony’s Move and the upcoming launch of the 3DS early next year things are tough for a company who just a year or so ago was breaking sales records all across the world.

As a Japanese company the rise of the yen has hurt the company a lot more than the competition. I love the look of Kirby’s Epic Yarn and Donkey Kong Country Returns brings back the memories but I wonder what their next move will be in the home console space. What will they do to continue to remain a force in gaming. They have the best IP in the business, a profit margin that most companies would kill for but are on a constant fight that repeats every few years and they have to start all over again. They will be first to market the next round of consoles but what form that will take is up in the air. Pachter thinks that iterating on what is out there already is enough but with Nintendo you never know.

That is why they are such a fascinating company to watch because they can be so unpredictable. I look forward to the next earthquake to hit the industry, I know Nintendo will be there one way or the other and that is half the battle right there.