So the Logitech Revue is the first box on the market that runs Google TV. This is an ad by Goodby, Silverstein & Partners with Kevin Bacon at his most creepy. Geeky and creepy, always an interesting and at least that is really Kevin Bacon. What do you think of the ad?
Strategically the ad is going for humour but the way it was done it feels like it is something for the early adopter and not necessarily just the mass market although the humour and celebrity humour does hint at trying to touch on both, at least to me.