Over twitter I asked if anyone had taken part in Advertising Week Canada’s Next Generation day last Wednesday. Luckily Thomas Gaylor a student from the Sheridan College postgraduate advertising program answered the call and this was how it went. I kept it as it was written, for the most part and enjoy his experience throughout Advertising Week Canada’s Next Gen day. (more…)
A specific toy is hard to think of, I remember creating forts and creating a world to play in. That is what I remember most of when I was a kid.
The Advertising Club of Toronto is a fixture for marketers and agencies going back a century as the place to go to for stellar industry events and parties. The non-for-profit will unveil their rebranding in early 2012 to celebrate where the Ad Club has been and what they will be next.
Jamie Thompson, President of the Ad Club of Toronto, said that the Ad Club is all about “providing advertising professionals social and educational events and services.”
Jamie said that “all of the money we raise goes back into the community” to organizations such as the National Advertising Benevolent Society (NABS), local colleges through bursaries, and The Toronto Sick Kids Hospital which was added only recently.
One reason for rebranding was the need for a community focused website. Andrew Lionis, Creative Director at the Ad Club who created the design for the website and logo said they need to “engage with people beyond the social events” to educate and tell their members, which was not possible on the website as it stands now.
Andrew explained to me that the primary colour of the logo is royal blue which he thinks “gives a more serious” sense to the look and feel of the brand. Andrew kept the secondary colours turquoise and green like which are the main colours of the current logo. These colours offer a sense of fun that reflects what the brand is known for.
Jamie said the new Ad Club website will feature member profiles, a job board, industry news, social networking integration, an event calendar, and educational resources.
Education will play a bigger role going forward and they hope that will help membership numbers and participation online or off to flourish. For example, “Ask an Expert” is an educational resource where you can get your questions answered by an expert, with one of the first to lend their name being Terry O’Reilly, Host of CBC Radio’s “The Age of Persuasion.”
Content will also be easily accessible through smartphone apps that are becoming a bigger part of our daily lives. The Ad Club’s technology partner Evolusent provided the expertise in mobile app development and content management that will makes the new site possible.
Jamie and his team have worked towards this rebrand for a long time and with the launch looming it is the perfect time to re-engage with the Ad Club and become a part of the next chapter.