You have to admit the baby is cute even though the little on is chaos on two legs which I imagine all babies are at that stage. The ad was done by MJZ Director Fredrik Bond with the awesome visual effects done by MassMarket for Huggies via agency JWT NY. The style of this ad seems to takes a page out of Phillip’s Carousel ad for their Cinema LCD TV’s but with a lot more fun and a cute baby.
The camera moves in and out of the scene in a way that gives it a sense of depth. Like Carousel you are exposed to what seems to be a 3D scene frozen in time and moved from one segment to the other. What this does for me is makes me wonder what happened between the different scenes. The end caption reads enjoy the ride; the baby sure had fun but the guy not so much instead I think he needs a nap STAT instead of the little guy.
Here are the credits for the piece:
Agency: JWT, New York
Executive Creative Director: Walt Connelly
Creative Director: Richie Glickman
Art Director: David Suarez
Copywriter: Daniel Gonzalez
Head of Art: Aaron Padin
Title Animation: Chadwick Whitehead
Director of Integrated Production: Clair Grupp
Director of Brand Production: Joe Calabrese
Senior Integrated Producer: Owen Katz
Assistant Producer: Mike McLoughlin
Business Director: Karyn Rockwell
Account Executives: Aissatou Balde, Raymond Lynch
Production Company: MJZ
Director: Fredrik Bond
Executive Producer: Lisa Margulis
Senior Executive Producer: Jeff Scruton
Producer: Nicholas Wrathall
DP: Hoyte van Hoytema
Ad guy, strategist, tech nerd, writer, gamer, travel lover, and social media addict learning the ways of the web.
I use this blog as my own personal sounding board, I don't write for perfection so the grammar will not always be perfect.
I just write for perspective on the fun and my experiences through the chaos of life.
Recent Photos
