The review started in November when IKEA Canada approached 13 agencies. They were asked to prepare a video case study showing their experience with the female demo.
CP+B decided not to participate in the review and is focusing on a new busienss strategy that may go back to the shift since the merging with CP+B to become CP+B Canada.
IKEA plans to announce the results sometime this March and as we say goodbye CP+B Canada’s work on IKEA let’s take a look back of some of the great work they have made over the years.
Cheers to all and it was truely a great ride. Gotta love the roller coaster!
Here is some examples from their print work:
Credit: Marketing Mag