The Search for IKEA Canada’s New AOR

IKEA Canada has put the account up for review. They are ending their relationship with CP+B Canada which ends a seven year relationship.

The review started in November when IKEA Canada approached 13 agencies. They were asked to prepare a video case study showing their experience with the female demo.

CP+B decided not to participate in the review and is focusing on a new busienss strategy that may go back to the shift since the merging with CP+B to become CP+B Canada.

IKEA plans to announce the results sometime this March and as we say goodbye CP+B Canada’s work on IKEA let’s take a look back of some of the great work they have made over the years.

Cheers to all and it was truely a great ride. Gotta love the roller coaster!

Here is some examples from their print work:

Credit: Marketing Mag