Campaign: Hyundai Sonata

Here is a commercial about Hyundai’s first hybrid, the Sonata Hybrid by the people at Innocean.

In what at first glance looks like a modern city, people use technologies that have not advanced beyond the first generation. That is when the Sonata Hybrid drives by to show that if we did settle we would have never made it here.

Spot Title: “Anachronistic City”
Client: Hyundai
Brand: Sonata Hybrid

Agency: Innocean, Huntington Beach
Executive Creative Director: Jeff Spiegel
Creative Director: Doug James
Creative Director: Robert Prins
Sr. Copywriter: Steve O’Brien
Sr. Art Director: Tom Gibson
Agency Producer: Shelley Eisner
Head of Production: Will Woollett

Director: Jim Jenkins
Production Company: O Positive
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
Director of Photography: Paul Laufer

PRINT
Here are some print ads that acknowledge that Hyundai is not the first hybrid and because it wasn’t the first that it can be better.

Print Credits
Agency: Innocean, Huntington Beach
Client: Hyundai
Executive Creative Director: Jeff Spiegel
Creative Director: Doug James
Creative Director: Robert Prins
Sr. Copywriter: Steve O’Brien
Sr. Art Director: Tom Gibson
Photographer: Michael Schnabel
Art Buyer: Chrissy Borgatta Liuzzi
Print Producer: Renae Romans