Part 4 goes into the shadow behind every agency cost and part 5 talks about the fact that the modern advertising agency is not the keeper of creativity as it once was, that in every sector creativity is finding an outlet. (more…)
After the United Way Toronto completed its review they decided to select BBDO Toronto as their agency of record. The focus will be on supporting their re-designed brand framework which they will be using across all their main touch points.
Louise Bellingham the VP of Marketing said that their upcoming campaign will reflect their efforts “to provide opportunities for a better life for everyone.” Congrats to the United Way and BBDO Toronto on a new fruitful partnership.
Thanks to Shari from BBDO for the heads up.