Part 4 goes into the shadow behind every agency cost and part 5 talks about the fact that the modern advertising agency is not the keeper of creativity as it once was, that in every sector creativity is finding an outlet.
My take on creativity is that I never thought there was a keeper of creativity or that creative directors were ever the only ones to showcase it. Thankfully creativity is happening everywhere, in all industries and in more ways than can be counted and that is truly awesome. Great job to Ron Tite, the participants and everyone involved in the series.
Part 4:
Part 5:
Credit: cartilage2011 and Marketing Mag