Eric Kallman of Wieden + Kennedy Portland fame will be joining Gerry Graf’s new agency Barton F. Graf 9000 as their Executive CD on May 1st with clients like Kayak, BabyGanics and on a per project basis Diageo for Smithwick’s.
Eric Kallman was half of the team behind the Old Spice campaign “The Man Your Man Could Smell Like”. He first partnered with Craig Allen at TBWA/Chiat/Day, New York back in 2006 where they worked with Graf. They would go on to join W+K in 2008. With Eric’s departure Agency Spy reported that Craig Allen will become a Creative Director on Old Spice and Electronic Arts.
In a Creativity article about the change it said that when Eric was in New York judging an award show Graf made the proposal for Eric to join his new shop. In the press release Eric says it was an opportunity to help Graf start and build an agency, it was the most exciting opportunity Eric could imagine.
Now I much prefer the sign below over a regular old press release, fun stuff people – keep it up.
Eric said that he was not leaving W+K because of anything negative but because of the opportunity that Graf was offering him. The hardest part of the move will be his split with his partner Craig Allen. They are not only partners but best friends and he expects the amazing work to continue for Old Spice for years to come.
Let’s take a look at the partners Eric Kallman and Craig Allen one last time with a video on YouTube Show & Tell which shows the duo talking about their creative process:
Finally lets give it up one last time for one last time for old time for Eric and Craig great work at Wieden + Kennedy for Old Spice “The Man Your Man Could Smell Like”:
My Take: Eric and Craig made an amazing team but to start something new and all the challenges that requires is a captivating offer and I wish Eric good luck along the new road he is taking and all the fun ways to bypass the barriers in the way.