CaT London 2010 is a conference that goes to where creativity and technology intersect, hence the name CaT. Below is one of the videos courtesy of Ad Age and Creativity that came out of the conference by Beeker Northam the Director of Strategy at Dentsu London.
Listen to her talk about how the agency is using technology as a canvas to create for the brands they represent which led to the iPad Light Painting app they created with Berg. The next instance of CaT is taking place in New York City on June 9th, if you want to see what it is all about follow the link here.
Now let’s get to her talk:
Credit: Ad Age