Bensimon Byrne is the new agency of record for Vincor Canada’s Jackson-Triggs wine after a review. According to Marketing Magazine they made the final pitch 2 weeks competing against 4 other agencies for the positioning, strategy, creative and media planning and buying duties.
Diana Pawlik the VP of Marketing for Vincor Canada said that “the manner in which they approached the brief was head and shoulders above even our own thinking”.
The work should start appearing this coming fall according to Jack Bensimon. Their previous AOR Bos Toronto did not take part in the review although Bos Montreal did.
Credit: For more information check out the article by Marketing Magazine by Matt Semansky here.
Note: Congrats to the great team at Bensimon Byrne on the recent wins.