Here is a social media campaign by Ogilvy to engage Tunisan men in the Axe Effect. In the shadow of the revolution that started the Arab spring Ogilvy went to Facebook where the Tunisian man lays their hat and used the relationship status as the basis of the campaign.
When you used the app it shows your relationship status with her and a lot of other girls thus getting their friends curious about what was going on. Check it out below and enjoy.
Credit: Ogilvy (via YouTube)