The Canadian Olympic Committee Rebrands

We are just a year and a few months from the Vancouver Olympics and in the gear up to London 2012 the Canadian Olympic Committee (COC) decided it was time to rebrand. In my opinion it was time to take the fire from Vancouver and use it to light the way to London 2012 and …

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Cannes Lions – BBDO Talks Mobile Intimacy

If you could call Cannes Lions anything it would be Christmas for agencies from around the world. This year BBDO, Microsoft and OTX did a study of multi-platform, creative and technology based campaigns to find a framework for marketing success.

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