If you could call Cannes Lions anything it would be Christmas for agencies from around the world. This year BBDO, Microsoft and OTX did a study of multi-platform, creative and technology based campaigns to find a framework for marketing success.
BBDO and Microsoft did research with OTX and dove into the habits of mobile users, how they differ from one age group to the next and so on. They asked a simple question to the audience about what do you do when you first wake up? I wish we could have seen how many people raised their hand to check your mobile and how many people didn’t.
They said that the habits of young people and older people to their mobile devices was very similar and that many of us use out mobiles and smartphones as extensions of ourselves. This clip gives you an idea of what the session was about and how intimate we have become with our mobile devices, so take a look:
Speakers: Simon Bond, Chief Marketing Officer – BBDO Worldwide
Marc Bresseel, Vice-President, Global Marketing – Microsoft Advertising
Personally I always love seeing our society’s addiction to mobile and how it has grown exponentially in such a short time.
Credit: Cannes Lions (via YouTube)