Lowe Roche is losing their namesake as Geoffrey Roche who started the shop in 1991 has decided to leave the advertising industry and devote himself full-time to Poolhouse. Poolhouse is a web-based media company he started with his son Alexandre Roche in May 2007. Poolhouse has developed online properties such as Dogbook, Catbook, and Horsebook …Continue reading "Lowe Roche loses the Roche (as Geoffrey Roche Steps Down) *updated*"
Here is a video about how Air New Zealand is connecting with people using social media by bucking the conventions and being fun and different when compared with the competition. From creating a flight experience that is above-board and having fun with their airline safety videos like this one by Richard Simmons himself that blew up on YouTube …Continue reading "Air New Zealand goes Social"
I wrote a quick post that will go up on my blog (that nobody reads) tomorrow, have more copy to go over, and trying to find more time to write about the ad game. I know that I am talking to myself but I think it is something I need to do. I recently felt …Continue reading "Finding the Space to Write (Cause you only get better by doing)"