Thoughts on Branding

What a brand is matter how big or small is what it you are there to do, what do you stand for and what drives you to do it. Living to these ideals in all aspects of your business because its who you are will make your customers go to you. Authenticity is hard to fake because it comes across in subtle ways as much as the obvious ones and it’s what makes your brand feel real.

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Microsoft Surface’s Starts its Movement to Launch October 26th

So as we inch closer to Windows 8 release date on October 26th, we are now starting to see the marketing machine at Microsoft get into gear. Here is an ad that takes a completely opposite approach to what you see the competition does with their tablets.

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Running by the Canadian Paralympic Committee

If this ad Running by The Canadian Paralympic Committee doesn’t inspire you, then you have no heart.

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AMC Does The Pitch

So I was watching AMC and being someone who wanted to get into advertising for a while when I saw a spot for a show called The Pitch. I immediately sat up and started to pay attention.

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Q&A with Richard Dunmall, VP Microsoft Advertising Global Accounts and Agencies

On Monday Richard Dunmall, the Vice President of Global Accounts and Agencies for Microsoft Advertising was in Toronto talking to marketers and agencies. 2012 is a big year for Microsoft as it prepares for the launch of Windows 8 which represents the biggest change to the company’s operating system in more than a decade.

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The Voice Super Bowl Ad – Betty White and Stunt Doubles

Here is the ad for The Voice which aired right after the Super Bowl on Sunday. I never watched the show in season one but I will probably at least end up watching the blind auditions to see who gets through the first round.

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Google Asks do you Go Mo? #adweekCA

On Wednesday Jesse Haines of Google came to Toronto from NYC to talk to advertisers and agencies at Advertising Week Canada about mobile.

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Brands Stand Up with Ipsos Revealing the Most Influential Brands in Canada

At Advertising Week Canada Ipsos Reid unveiled the most influential brands in Canada. The results of the survey represent the top echelon of consumer brands.

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Eric Haseltine on the Future of Digital Advertising at Ad Week Canada

This year’s Ad Week Canada kicked it off with the Yahoo! Provoke Summit which had Eric Haseltine a Doctor and author of ‘Long Fuse, Big Bang’ who has held senior positions at the likes of the NSA and Disney Imagineering give a keynote on the future of digital advertising.

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Advertising Week – CP+B goes 6 for 6 :P

(Still tweaking just so you know I just wanted to finally get it up) Without question 6 for 6 by CP+B presented by MDC Partners was one of the most popular sessions of the final full day of Advertising Week, Thursday, October 6th. 6 trailblazers were given just 6 minutes to present based on a …

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