The destruction of Apple products will be sad for the followers of the cult of Jobs but I do think that it is interesting to see because if this was any other brand most would probably not care but because of the emotional connection between Apple and it’s consumers the destruction seems more wasteful. It is a reflection of how these devices are becoming indispensable to our everyday lives.
I would love to see a video of how he went to destroy each product and get it to look the way they do. That is how I see this as art and I think people’s reactions to it is where the real story lies because each of us will have have a different view of it based on your own opinions of the brand itself.
I have never bought apps on iTunes because I have never had a iPhone or an iPod Touch till just recently and then I kept on hearing about the game Angry Birds, I tried the lite version and after that I knew it was as good as they said it was so I went out and took the plunge. It was time to kick ass and take some names of those pigs. This is one of the reasons why this game rocks!
My God the Onion does so well with these. They have some great articles but the videos is where it is at. I think any Mac person would get a kick out of this.
The iPhone 4 has been out for a few weeks now and so here comes the ads for the latest and greatest feature Face Time aka video chat. A feature that connects people iPhone 4 to each other through Wi-Fi. These simple ads show what it means to add the visual to the audio in communications with those that matter.
Great job and “meet her” was especially moving. These remind me of Google’s search stories in a way, very simple, clear and hits the right spot. They are not overly complicated or trying to anything but tap into the emotion that such a feature can bring, well as long as you have Wi-Fi.