World Building

The most immersive worlds are those that have such depth you feel like they exist that is why works like Dune and the Lord of the Rings are so captivating. They create a world that you can feel through the writers words and add so much depth that is often hard to achieve. I think …

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The hate of the ad

The answer is ads are tolerated. They are not liked simply because most suck. That is how they got the bad rap to start off with. TV ads sit between us and our programs. Web ads just seem to annoy without end. Outdoor just blocks are view. Print is ignorable, radio we tune out and …

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Just Thinking about the Struggle

I have been trying to find my feet and get involved where I can as I try to find a way into the very competitive world of advertising. It has not been easy and I continue to struggle all the time. Even getting to do some cool things here and their and I feel like …

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Alexis Ohanian: How to make a splash in social media

In a funny, rapid-fire 4 minutes, Alexis Ohanian of Reddit tells the real-life fable of one humpback whale’s rise to Web stardom. The lesson of Mister Splashy Pants is a shoo-in classic for meme-makers and marketers in the Facebook age. From TED: Posted via web from ericfloresca’s posterous

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Where to start? Anyone

So I have said to many people that I am writing a script but where to start is the place I have real problems with. It will be a hybrid sci-fi and something else but I don’t know where to begin. I have said this before but I have created the world but I don’t …

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Social Media Week TORONTO

Everyone is jumping on social media from regular people like you and me to brands and corporations and the thing about it is all about connecting together. So this week is about the shift in using the amazing connections that social networks have given us and use it in a business environment.At CaseCamp BOXEE is …

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Advertising Week Canada Take 2

So it’s advertising week the Canadian edition. Funny we have ad week, marketing week and conferences up the yin yang you wonder how much people actually get out of these things. I bet for all the bluster 90% of it is all talk. Mostly these things just seem like an expensive way to network and …

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So The Writing Plan

Here is the deal I am not a writer by trade and I have no clue how to construct a story although I am reading about it so the plan is for me to write characters in different situations. Then take them and have scenes with other characters and start building voices, personalities and views. …

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Razors and Batteries WTF!

Why combine razors and batteries? Is it just me or does it seem totally random.

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Stupid – I feel like you change stupid to creative in this

I just thought this was cool. It is for Diesel and it is there campaign. I can’t tell you how many stupid ideas have in a day probably way too many to mention but many a time those stupid incidents are the ones that get the laughs, they are what you remember. I like the …

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