If you could call Cannes Lions anything it would be Christmas for agencies from around the world. This year BBDO, Microsoft and OTX did a study on multi-platform, creative and technology based campaigns to find a framework for marketing success. (more…)
We are just a year and a few months from the Vancouver Olympics and in the gear up to London 2012 the Canadian Olympic Committee (COC) decided it was time to rebrand. In my opinion it was time to take the fire from Vancouver and use it to light the way to London 2012 and beyond.
If you could call Cannes Lions anything it would be Christmas for agencies from around the world. This year BBDO, Microsoft and OTX did a study of multi-platform, creative and technology based campaigns to find a framework for marketing success.
What doess it mean when you have all the building blocks but you have no idea how they will end up fitting together. I feel like i am so rough around the edges and just trying not to get lost. I am trying to not make too many mistakes while realizing that mistakes are going to come regardless. That i cant avoid no matter what because perfection is an ideal that is rearely ever truely reached and that is jst the truth of the matter.
I need to climb such a bug cliff with little time and prep without falling to mt death. Now the question is can not can i do it but will fall along the way. That i am still trying to figure out with mixed results do far.
I thought yhat my options were limited but when i take a closer look and do more than just skim i come to realize that there is so much out there to do, to contribute that i think back and just want to kick myself for not seeing all the opportunity before.
As they say the wheels are in morion but only you can choose the direction.