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Here is Eric Floresca who is a world wandering writer booking it to noveldom in search of the story.

Most Recent Articles

When Plain isn’t Plain by Mullen and Psyop

Posted by on Mar 4, 2011 in Creative, News | 0 comments

The team from Mullen, Boston just launched their work for FAGE Total Greek Yogurt on national TV. The spot called “Plain” takes you from on a journey through imagery and some poetry from seeing the average in plan to seeing how extraordinarily it actually is.

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Ron Tite’s Roundtable Part 3

Posted by on Mar 4, 2011 in News, People | 0 comments

So I will keep this short and here is Ron Tite the VP of Innovation Practice at Euro RSCG again talking with creatives about the future of the creative director in an era when the options are more open than ever before.

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When You Want to “Be Somebody”

Posted by on Mar 3, 2011 in Creative, News | 0 comments

Everyone wants to be someone and TRY-ONS is a new work from writer and director Clay Weiner (here is his YouTube channel for your perusal) which shows his attempt to “be somebody” by living the lives of an eclectic mix of both real and imaginary characters.

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Interview: Carl Jones VP ECD of Grey Group Canada (Part 1 of 2)

Posted by on Mar 2, 2011 in Interviews, News, People | 0 comments

Last Friday we talked with ,Carl Jones, Vice President and Executive Integrated Creative Director at Grey Group Canada. He started his career in Toronto after trying his hand in art school and later went on to work in Mexico at BBDO Mexico and Y&R Mexico among others.

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The Sid Lee Collective – Bang, Bang, Boom and Off to Boot Camp

Posted by on Mar 1, 2011 in News | 0 comments

Today the Sid Lee Collective starts the recruitment process for their Commercial Creativity Boot Camp based on the theme “Imagine the Future of the Fatboy Brand” in collaboration with Fatboy, Autodeck, and Frame Magazine.

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Roundtable with Ron Tite: Part 2 (of many)

Posted by on Feb 28, 2011 in Interviews, News, People | 0 comments

Here is part two of the Roundtable with Ron Tite the VP of Innovation Practice at Euro RSCG. They get into the world that Canadians know well which is doing more with less (sometimes much less) and how ideas are curbed as they make their way from the creatives, to accounts and to the client and back again (man what a roller coaster).

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Consistency is the Hope – Making it Happen is the Problem

Posted by on Feb 27, 2011 in Writing | 0 comments

Where do people get there information today? I think that I get more information via the twitter and facebook feeds than ever before. How many people like me have blogs that have meander and that are still trying to find a meaning for being. I have to admit I am guilty of that myself. I should be blogging daily but in a world of noise it is so easy to put off  and I didn’t have a goal when I started doing it but maybe I will use it as a place to just put out what I find interesting or cool. I am not sure yet but I will try to write regularly if not daily. We will see if I can do it but this is the start.

As one month ends and another is soon to begin might as well get it started.

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