So about a year ago the craziness began when Isaiah Mustafa stared in the famous Old Spice ads that have reinvigorated a once dormant brand. Well he is back in some new ads and for the ladies the most important thing is that he is still half naked and as suave as ever. As with anything the original and their follow-ups are a hard mountain to top but I love that Wieden+Kennedy is trying.
I had a moment to talk to Alan Gee Partner, Chairman and Juno Award Winner of Blammo Worldwide when he presented at the #fgisocial and asked him about the rebranding. He said during his talk that many agencies were named after people and that over time those were shorted to the point where most don’t even know what they mean. For GJP now Blammo who followed those same trends it was about recognizing that the world had changed and that they wanted to jump in with a clean slate.
So it has been over a week since the Super Bowl XLV finished and the Green Bay Packers won the night but as usual there was as much talk about the ads as their was about the game. Now the Ad Meter has been around for awhile but since 2008 YouTube has also been taking the pulse of the market by going straight to the people.
The Ad Buzz had the chance to attend a presentation about the future of business last Wednesday and the first hour took a broad look at the status of the Canadian Economy. BMO took a look at how the Canadian situation has fared against the backdrop of the global recession that continues to shadow our neighbours to the south. They showed that the developing world and counties like Canada were able to get through the recession more or less intact and have started growing again.
Very nice video type infographic that I thought I should post and here is what the site has to say about it:
The Economist Intelligence Unit presented the data at the World In 2011 Festival, an event that coincided with the 25th Anniversary of The Economist’s World In… publication. It preceded a panel sponsored by the Washington D.C.-based NGO Vital Voices featuring female entrepreneurs who are changing the way women live and work around the world.
Paul Baggio is the manager for Deal of the Day by Red Flag Deals which is one of the most well-known deal sites in Canada. Red Flag Deals has been around for a long time and is a community of deal seekers and searches and was acquired by the Yellow Pages last year. The deal of the day was launched last fall and is currently in 6 sites and while they would like to be in more cities they realized that some cities may not have as many deals.
Looking to find my voice as a storyteller, discover who I am and live for today not tomorrow.
I'm a writer who loves words, stories and who is living the dream travelling the world. Currently I am making Pai, Thailand my home while I train in Muay Thai something I never thought I would do.
I train because I want to test my limits and see how far I can run with it, can I get good enough to actually go in the ring....who knows at this point but I am going to find out.
I never thought of myself as a writer until recently now its time to see if what I see within can be made into a reality. That's the real trick, one that many of us stuggle with all out lives.
I was always looking for a job but now I know that isn't the only way. A job is great for stability while being a freelancer means you have to get scrappy and fight for every piece of meat you can smell.
So I've been to 11 countries so far. have had all my stuff jacked (passport included), was almost arrested, been harrassed by hookers, ripped off by tuk tuks, had a drug dealer try to rob me and almost went into a coma while on a trek in Ha Long Bay.
I've also seen the wonders of Ankor Wat, the Taj Mahal, Hampi, Sigiriya and learned about a history I never knew existed. I've traveled from Sagion to Hanoi, been to the Full Moon Party, learned to dive in Kho Tao, been to the jungle, seen tea plantations, gotten lost in many foriegn lands, trekked in the Himalayas for 2 and a half weeks walking more than 200 km and going 5460 meters up.
I've met amazing travelers, locales who showed me new worlds and have had my eyes open to how lucky I am and how truly special we are to live in such a diverse world with so many different ways of living.
Right now I want to infuse what I've seen and experienced into a few story ideas I have, not sure what form it will take but that's half the fun. Before this I survived but did not live and I feel like now I am living with no worry about what will come, just going for the experience and trying to push past my own limits.
The creative spark has to come from the reality of my own experience, until I live whatever I write on the page will not feel real and I hope I am no the path to making what I write feel real.
I know nothing and I make no apologies for that, I am the spunge, I will learn something new each day and live where my passion burns for the experience, that's my difference.