Late last year, our Content Ninja, Eric Floresca, had the chance to meet with Brian Howelett the Chief Creative Officer of Agency59. It took us a while, due to some technical difficulties, to get this video ready for viewing, but we finally managed to put it all together. Here it is in its entirety. Our apologies to Brian for taking so long for this.
Over twitter I asked if anyone had taken part in Advertising Week Canada’s Next Generation day last Wednesday. Luckily Thomas Gaylor a student from the Sheridan College postgraduate advertising program answered the call and this was how it went. I kept it as it was written, for the most part and enjoy his experience throughout Advertising Week Canada’s Next Gen day.
The Advertising Club of Toronto is a fixture for marketers and agencies going back a century as the place to go to for stellar industry events and parties. The non-for-profit will unveil their rebranding in early 2012 to celebrate where the Ad Club has been and what they will be next.
Jamie Thompson, President of the Ad Club of Toronto, said that the Ad Club is all about “providing advertising professionals social and educational events and services.”
Jamie said that “all of the money we raise goes back into the community” to organizations such as the National Advertising Benevolent Society (NABS), local colleges through bursaries, and The Toronto Sick Kids Hospital which was added only recently.
One reason for rebranding was the need for a community focused website. Andrew Lionis, Creative Director at the Ad Club who created the design for the website and logo said they need to “engage with people beyond the social events” to educate and tell their members, which was not possible on the website as it stands now.
Andrew explained to me that the primary colour of the logo is royal blue which he thinks “gives a more serious” sense to the look and feel of the brand. Andrew kept the secondary colours turquoise and green like which are the main colours of the current logo. These colours offer a sense of fun that reflects what the brand is known for.
Jamie said the new Ad Club website will feature member profiles, a job board, industry news, social networking integration, an event calendar, and educational resources.
Education will play a bigger role going forward and they hope that will help membership numbers and participation online or off to flourish. For example, “Ask an Expert” is an educational resource where you can get your questions answered by an expert, with one of the first to lend their name being Terry O’Reilly, Host of CBC Radio’s “The Age of Persuasion.”
Content will also be easily accessible through smartphone apps that are becoming a bigger part of our daily lives. The Ad Club’s technology partner Evolusent provided the expertise in mobile app development and content management that will makes the new site possible.
Jamie and his team have worked towards this rebrand for a long time and with the launch looming it is the perfect time to re-engage with the Ad Club and become a part of the next chapter.
Yesterday, Gene Simmons of KISS landed in Toronto for Advertising Week Canada. Yeah, that’s right, and he wasn’t in town for a concert nor did he wear make up. Instead he talked about what it took to build his iconic brand over the years.
Looking to find my voice, who I am as a writer, a person and as a maverick. Let's light the fire!
I am a wouldbe writer who loves words, stories, advertising/marketing, tech, gaming & social media who is trying to find a way forward and left everything behind to travel the world because if not now then when.
I never thought of myself as a writer until recently now its time to see if what I see within can be made into a reality. That's the real trick, one that many of us stuggle with all out lives.
I was always looking for a job but now I know that isn't the only way. A job is great for stability while being a freelancer means you have to get scrappy and fight for every piece of meat you can smell.
So I've been to 9 countries so far. have had all my stuff jacked (passport included), was almost arrested, been harrassed by hookers, ripped off by tuk tuks, had a drug dealer try to rob me and almost went into a coma while on a trek in Ha Long Bay.
I've also seen the wonders of Ankor Wat, the Taj Mahal, Hampi, Sigiriya and learned about a history I never knew existed. I've traveled from Sagion to Hanoi, been to the Full Moon Party, learned to dive in Kho Tao, been to the jungle, seen tea plantations, gotten lost in many foriegn lands, trekked in the Himalayas for 2 and a half weeks walking more than 200 km and going 5460 meters up.
I've met amazing travelers, locales who showed me new worlds and have had my eyes open to how lucky I am and how truly special we are to live in such a diverse world with so many different ways of living.
Right now I want to infuse what I've seen and experienced into a few story ideas I have, not sure what form it will take but that's half the fun. Before this I survived but did not live and I feel like now I am living with no worry about what will come, just going for the experience and trying to push past my own limits.
The creative spark has to come from the reality of my own experience, until I live whatever I write on the page will not feel real and I hope I am no the path to making what I write feel real.
I know nothing and I make no apologies for that, I am the spunge, I will learn something new each day and live where my passion burns for the experience, that's my difference.