The Final Demo Microsoft had at Advertising Week was for Kinect previously known as Project Natal. Kinect is a peripheral for the Xbox 360 that removes the controller from the equation entirely. Like the Wii before it Kinect is meant to expand the gaming audience even further for the platform. It launches November 4th 2010 …
Continue reading "The Future of Interactive Marketing – Kinect Comes Calling for @AdBuzzCanada"At the Ad Week Presentation on the Future of Interactive Marketing Microsoft showed Pivot. This is an experimental technology that allows data visualization, sorting, and categorization on the fly. The example they showed us at Advertising Week in New York was taking all the covers of Sports Illustrated throughout its history and having the ability …
Continue reading "The Future of Interactive Marketing – Pivot is all about Zoom, Sort and Discovery for @AdBuzzCanada"At Advertising Week Microsoft gave a short demo of Windows Mobile 7, Microsoft gave some really interesting insights into what they wanted to do with their newest mobile OS. Windows Mobile 7 was a chance to start fresh. Mobile is growing 8 times faster than the Internet is. One reason is because your mobile device …
Continue reading "The Future of Interactive Marketing – Windows Mobile 7 (Written for Ad Buzz Canada)"via adbuzzcanada.posterous.com I wrote this for Ad Buzz Canada and I like the possibilities of Deep Zoom. Posted via email from @clickeric’s posterous
Continue reading "Microsoft Introduces Deep Zoom at Ad Week"
On Wednesday September 29th during Advertising Week in New York City Microsoft presented some its latest technology to agencies, brands, and marketers. The technology they showed offers new ways for advertisers to connect with audiences by offering them unique experiences using the power of technology.
Continue reading "Microsoft and The Future of Interactive Marketing"Posted via email from @clickeric’s posterous
Continue reading "Ad Band Battles during Ad Week"
Adobe presented a panel with Steve Nesie, ECD of Deutsch NY, Philippe Meunier, CCO and Founder of Sid Lee, Tom O’Keefe, ECD of Draftfcb North America, Dave Schiff, Group CD of CP+B and Michael Lebowitz Founder and CEO of Big Spaceship.
Continue reading "Advertising Week 2010: The Adobe 21st Century Creative Panel – Everyone is Creative (& Silos Suck)"