So I was watching AMC and being someone who wanted to get into advertising for a while when I saw a spot for a show called The Pitch. I immediately sat up and started to pay attention.Continue reading "AMC Does The Pitch"
On Monday Richard Dunmall, the Vice President of Global Accounts and Agencies for Microsoft Advertising was in Toronto talking to marketers and agencies. 2012 is a big year for Microsoft as it prepares for the launch of Windows 8 which represents the biggest change to the company’s operating system in more than a decade.Continue reading "Q&A with Richard Dunmall, VP Microsoft Advertising Global Accounts and Agencies"
(Still tweaking just so you know I just wanted to finally get it up) Without question 6 for 6 by CP+B presented by MDC Partners was one of the most popular sessions of the final full day of Advertising Week, Thursday, October 6th. 6 trailblazers were given just 6 minutes to present based on a …Continue reading "Advertising Week – CP+B goes 6 for 6 :P"
IKEA Canada has put the account up for review. They are ending their relationship with CP+B Canada which ends a seven year relationship.Continue reading "The Search for IKEA Canada’s New AOR"
via comscoredatamine.com I can agree in part but I think if the media plan and Ad ideas work together you can enhance the effectiveness as a whole more than either could on it’s own. This also seems to be based on current views not necessarily on hard data and I can’t agree with how it …Continue reading "Creative Up to 4 Times More Important than Media Plan"
So I saw this in my email and having the Chuck Norris fact generator meant that if I valued my life or my teeth at all I had to post this: Chuck Norris in a Czech T-Mobile ad. I was thinking WTF and OMG then LOL all at once! For good measure here is the …Continue reading "#ChuckNorris in a Czech T-Mobile AD – Ass Kickin’ goes East"
I didn’t get this at the beginning and then it clicked at the end. LOL I have always wanted to go to a Jack in the Box I wonder what it is like.Continue reading "Jack in the Box Ad – Jack Visits"
Is it just me or do most agency websites seem the same,. The slideshow look to the TBWA really helps to focus the attention on the work but that is pretty standard for all sites, they are clean and simple. I think that the navigation should be better positioned on the right hand side or …Continue reading "TBWA\ Retools it’s Website"
Another good one from CP+B I love the cows but one should be purple just because. Credit: Agency SpyContinue reading "Dominos: Truttmann Dairy – That was #Great"
At Advertising Week Microsoft gave a short demo of Windows Mobile 7, Microsoft gave some really interesting insights into what they wanted to do with their newest mobile OS. Windows Mobile 7 was a chance to start fresh. Mobile is growing 8 times faster than the Internet is. One reason is because your mobile device …Continue reading "The Future of Interactive Marketing – Windows Mobile 7 (Written for Ad Buzz Canada)"