The destruction of Apple products will be sad for the followers of the cult of Jobs but I do think that it is interesting to see because if this was any other brand most would probably not care but because of the emotional connection between Apple and it’s consumers the destruction seems more wasteful. It is a reflection of how these devices are becoming indispensable to our everyday lives.

I would love to see a video of how he went to destroy each product and get it to look the way they do. That is how I see this as art and I think people’s reactions to it is where the real story lies because each of us will have have a different view of it based on your own opinions of the brand itself.