What a brand is matter how big or small is what it you are there to do, what do you stand for and what drives you to do it. Living to these ideals in all aspects of your business because its who you are will make your customers go to you. Authenticity is hard to fake because it comes across in subtle ways as much as the obvious ones and it’s what makes your brand feel real.Continue reading "Thoughts on Branding"
We are just a year and a few months from the Vancouver Olympics and in the gear up to London 2012 the Canadian Olympic Committee (COC) decided it was time to rebrand. In my opinion it was time to take the fire from Vancouver and use it to light the way to London 2012 and …Continue reading "The Canadian Olympic Committee Rebrands"