This year’s Ad Week Canada kicked it off with the Yahoo! Provoke Summit which had Eric Haseltine a Doctor and author of ‘Long Fuse, Big Bang’ who has held senior positions at the likes of the NSA and Disney Imagineering give a keynote on the future of digital advertising.Continue reading "Eric Haseltine on the Future of Digital Advertising at Ad Week Canada"
Nick Parish, Contagious Magazine’s North American Editor will be talking at the Institute of Communication Agencies Engagement in the Social Entertainment Age event on May 10th. He will be talking about what some of the biggest brands are doing to engage consumers in new and creative ways.Continue reading "The ICA Presents Engagement in The Social Entertainment Age"
The ICA held the Innovation Mandate Presentation and Out of Home event last Thursday on September 23rd at Andrew Richards Design in Toronto, ON. Chris Strutzman a former agency guy and now a Principal Analyst at Forrester was the headline speaker. He took his research in marketing and presented the case for what innovation means to brands, …Continue reading "The ICA and the Mandate to Innovate"