Gmail Blue #AprilFools #LOL

Hmmm a nice one by Google and love the use of Blue that must rile up Microsoft since that’s the name heard round the internets for the next Windows 8 update.

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Loved the Web Series Forward Unto Dawn Anticipating Halo 4 Now

I thought that everyone did a great job with making the Halo universe come to life. Turning a game into reality is no easy feat as the litany of video game movie corpses can attest to. Although Forward Unto Dawn isn’t a movie it makes the universe come alive. There are not a lot of …

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The Battle of the Tablets, Welcome to the Post-PC Era

2012 will not only go down as the year of the tablet but the year when the post-pc era gathered steam and the competition decided to take on Apple’s iron grip of the tablet market as it enters the next phase of growth. Not that Samsung, Amazon, Asus, RIM, or the parade of challengers hasn’t tried before.

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The New Microsoft Surface is Welcomed to the World

I love how Microsoft is getting into the hardware game with Surface. They are taking their own unique approach to tablets but I do question the completely different platforms for the Surface RT version and the Pro.

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Q&A with Richard Dunmall, VP Microsoft Advertising Global Accounts and Agencies

On Monday Richard Dunmall, the Vice President of Global Accounts and Agencies for Microsoft Advertising was in Toronto talking to marketers and agencies. 2012 is a big year for Microsoft as it prepares for the launch of Windows 8 which represents the biggest change to the company’s operating system in more than a decade.

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Cannes Lions – BBDO Talks Mobile Intimacy

If you could call Cannes Lions anything it would be Christmas for agencies from around the world. This year BBDO, Microsoft and OTX did a study of multi-platform, creative and technology based campaigns to find a framework for marketing success.

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The Future of Windows is Touch

As Microsoft continues the march to Windows 8 (or whatever it will be called), the tech community gets its first look at the newest OS, a radical transformation of the desktop experience. The demo by Microsoft VP Julie Larson-Green below, posted by Microsoft on YouTube and written about (here), shows an interface that shares a lot in common …

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The Future of Interactive Marketing – Kinect Comes Calling for @AdBuzzCanada

The Final Demo Microsoft had at Advertising Week was for Kinect previously known as Project Natal. Kinect is a peripheral for the Xbox 360 that removes the controller from the equation entirely. Like the Wii before it Kinect is meant to expand the gaming audience even further for the platform. It launches November 4th 2010 …

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The Future of Interactive Marketing – Pivot is all about Zoom, Sort and Discovery for @AdBuzzCanada

At the Ad Week Presentation on the Future of Interactive Marketing Microsoft showed Pivot. This is an experimental technology that allows data visualization, sorting, and categorization on the fly. The example they showed us at Advertising Week in New York was taking all the covers of Sports Illustrated throughout its history and having the ability …

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Microsoft and The Future of Interactive Marketing

On Wednesday September 29th during Advertising Week in New York City Microsoft presented some its latest technology to agencies, brands, and marketers. The technology they showed offers new ways for advertisers to connect with audiences by offering them unique experiences using the power of technology.

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