Ogilvy to help Chinese Brands go West

At Ogilvy & Mather’s global headquarters they are launching a practice that’s targeted to Chinese brands who want to expand internationally, and to Western brands who wish to expand into China.

Some of these clients include Lenovo, Air China and the Chengdu Municipal Government. This will help them in identifying their client’s needs and creating services to meet those needs. Here is the video:

Credit: OgilvyAsia (via YouTube) and Design Taxi