VW Globe by Red Urban

When Earth Day comes around this year on April 22nd, Volkswagen Canada wants you to know that the air in your tires can have an impact. This 30-second television spot that shows the planet inflate and ends by telling the audience that by “checking our tire pressure regularly, we could save 24 million litres of gasoline a day”.

The magic makers behind this spot are Red Urban an advertising agency in Toronto, ON and is just one in Volkswagen’s “Think Blue” initiative which believes that environmental protection and automotive technology should drive forward together.

Along with the ad we have a few pictures of a touch-screen display that Volkswagen has brought to car shows. Take a look enjoy and remember that we are all owe it to each other to do what we can for a greener, cleaner tomorrow.

Here is the ad as found on YouTube:

The pictures of the television spot and the touch-screen:

Then finally the credits:

TV Spot – Globe Credits:
Client: Volkswagen Canada
Agency: Red Urban Canada
Executive Creative Director: Christina Yu
Writer: Matt Syberg-Olsen
Art Director: Christina Yu
Integrated Producers: David Isaac, Andrea Hull
Account Directors: Caroline Kilgour, Sonia Ruckemann
Production Company: Untitled Films
Director/Director of Photography: Steve Gordon
Producers: James Davis, Ian Fingland
Editorial: Rooster Post
Editor: Jeff Poremba
VFX: Track & Field
Flame Artist: Andrew Rolfe
Colorist: Eric Whipp, Alter Ego

Credits: Touch Screen Displays
Client: Volkswagen Canada
Agency: Red Urban Canada
Executive Creative Director: Christina Yu
Writer: Jon Taylor
Art Director : John Thai
Integrated Producer: David Isaac, Andrea Hull
Developer: Drew Cox, Heung Lee
Account Director: Caroline Kilgour
Music: Apollo Studios

Credit: Volkswagen Canada