As I was surfing YouTube I saw this television PSA for the Toronto Crime Stoppers by the mad men and women at DDB Canada and thought I should spread the word.
The PSA highlights one of the defining features that protects callers to the Crime Stoppers hotline, their ability to remain anonymous.
Here is the television PSA in full that was just released this month:
Anonymous Credits
Category: Charities & appeals
Client: Toronto Crime Stoppers
Agency: DDB Canada, Toronto
Country: Canada
Creative Director: Todd Mackie
Creative Director: Denise Rossetto
Copywriter: Daniel Bonder
Art Director: Yusong Zhang
Photographer: Frank Hoedl
Retoucher: Daniel Essegern
Retoucher: Frank Hoedl
Account manager: Lexi Rose
Account manager: Reshma Lalany
Credit: TheErhanturan via (YouTube)