In March Sid Lee won a large piece of Dell’s consumer advertising business and as part of this new relationship they wanted to be closer to the brand and thus the idea of Sid Lee Austin was born. The search was on for an office and more importantly the team that would form the core of the Austin version of Sid Lee.
Since starting in Montreal Sid Lee has planted seeds in Amsterdam, Paris and Toronto as passionate advocates of creativity and the unexpected. Austin marks their 5th office and their first foray in the US but you can bet it will be the first of many.
Over the next year they hope to grow their office to about 40 people while offering both local and international clients the entire range of Sid Lee’s creativity from mass communications, branding and digital to everything in-between. Bertrand Cesvet the Chairman and Senior Partner said that over the next few years the US will be their main focus and that begins with their new Austin office.
Eric Alper the VP of Strategy says that their team had an immediate affinity for the city and that Austin is “fully aligned with Sid Lee’s values and outlook – it’s a city built on entrepreneurship, artisanship, a belief in the possible and a heaping dose of plain weird.”
To spearhead Sid Lee’s American expansion they tapped Jim Bailey as Managing Director of Sid Lee USA and the newest Sid Lee Partner. Prior to joining Sid Lee Jim was the President of Red Bull Canada and helped to launch the brand in the land of the North.
Jim worked closely with Sid Lee throughout his tenure and said that the office in “Austin provides us with our initial footprint into the US market and sets the stage for further growth opportunities.” He said that Austin strongly resembles the Sid Lee brand in many ways, “it is youthful, gritty and a city with a unique outlook on life.”
Sid Le’s Austin office will be calling the Penn Field project on South Congress (see the picture below) home for the foreseeable future. They are on the hunt for awesome talent from across the spectrum and you can click here to check it out.
Credit: Sid Lee